---
date: 2025-03-20
title: 2025 Retreat Meeting Day 2 Agenda Packet
source: 2025-03/2025-03-20_2025 Retreat Meeting Day 2_Agenda Packet.pdf
pages: 1
---

STOCKBRIDGE City Council Retreat
CITY COUNCIL Planning Session Agenda
Mayor Anthony S. Ford
March 20, 2025 9:00 AM
At-Large

Mayor Pro Tem LaKeisha Gantt

Council District 1

Councilmember Alphonso Thomas

Council District 2

Councilmember Kyle D. Berry, Sr.

Council District 3

Councilmember Yolanda Barber
Council District 4

Councilmember Elton Alexander

Council District 5

CITY MANAGER
Vacant TRU BY HILTON HOTEL
CITY CLERK
2725 PATRICK HENRY PKWY
Vanessa Holiday
STOCKBRIDGE, GA 30281
CITY TREASURER
Frank Milazi Website: www.stockbridgega.org
CITY ATTORNEY Phone: 770-389-7900
Quinton G. Washington
Fax: 770-389-7912
AGENDA
PLANNING SESSION RETREAT
CITY OF STOCKBRIDGE
THURSDAY, MARCH 20, 2025 9:00 AM

DAY 2
9:00 AM: WELCOME & CALL TO ORDER
Mayor Anthony Ford (Acting City Manager)
- Recap of Day 1

9:30 AM: COMMUNITY DEVELOPMENT
Ryan Anderson, Director & Attorney Valerie Ross

10:00 AM: ECONOMIC DEVELOPMENT
Gerald Sanders, Director
John Ernst

10:45 AM: PROJECT STATUS / UPDATES
Decius Aaron, Public Works Director; Falcon Design & Consultants; Jamayca
Cole, Management Analyst

12:00 PM: LUNCH

1:00 PM: AMPHITHEATER
Harold Young, Amphitheater Consultant; Mayor Pro Tem Gantt

2:45 PM: BREAK

3:00 PM: EXECUTIVE SESSION
Attorney Quinton Washington; Attorney Angela Robinson

5:00 PM: ADJOURN
COUNCIL
R E T R E AT
P R E S E N TAT I O N

Management Analyst
March 20, 2025
C O U RT R E N O VAT I O N S

• The Court Administrator’s private restroom has been converted into an employee-only restroom.
• Two new cashier windows have been installed, complete with bullet-resistant glass, a voice
amplifier, and secure pass-through trays.
• Two new workstations have been added to the open area (converted from the previous Deputy
Clerk’s office).
• The improved holding cell has been outfitted with two steel benches.
• A raised platform has been added for the judge’s bench.
Total project cost: $73,471.66
• Phase I : Currently in production.
W AY F I N D I N G Sign installation is scheduled to
CIVIC begin at the beginning of May.

SIGNAGE • Phase II : Currently in the
submittal process, with shop
drawings under review.
PHASE I
Phase II
The City is currently in negotiations with NS regarding
the lease agreement price for the .54-acre parking lot
area.
NORFOLK
The City has requested NS to: SOUTHERN
• Remove their materials from the property.
• Either relocate or demolish their building on the .54- RAILWAY
acre lot.
• Alternatively, allow the City to handle the demolition.
PARKING LOT

A follow-up with the vendor was made on March 11,
2025, and we are currently awaiting a response.
STOCKBRIDGE
TRAIL
MASTER PLAN

The PATH Foundation presented the Stockbridge Trail
Masterplan to the Governing Body on January 28th.
The plan was approved on February 10th, 2025.
The agreement is currently under legal review and is scheduled
to be presented at the March 25th Work Session meeting.
The project involves relocating utility lines GA POWER
from above ground to underground along
East Atlanta Rd. to Burke St. UTILITY
The preliminary engineering agreement
was signed and received by the City RELOCATION
Manager’s Office on March 7, 2025.
Payment is being processed, and
DOWNTOWN
engineering services will commence soon
after.
OpenGov has been implemented, with financial data from
2018 to present uploaded into the system.

The software integrates with the City’s ERP system,
Incode, and updates daily at 5 PM.

Mr. Milazi & Mr. Conner met with the OpenGov team on OPENGOV
March 5th to review progress and discuss the next steps.

The goal is to have OpenGov provide onsite training for all
staff users.

Mr. Milazi would like to speak on the software.
Thank
you!
PUBLIC WORKS

March 20, 2025
SPLOST VI Allocations
Road Resurfacing & Sidewalks $13,000.00.00
Maintenance Shop $ 4,000,000.00
Merle Manders Conference Center $ 2,000,000.00
City Hall $ 4,000,000.00
City Bridge Community Center (Youth & Senior Center) $10,000,000.00
Amphitheater $ 2,514,673.00
Wayfinding Program $ 1,600,000.00
Infrastructure (Water, Sewer, and Stormwater) $ 6,600,000.00
Downtown Utility Relocation $ 4,000,000.00
Infrastructure (IT) $ 1,500,000.00
Parks Improvements $ 6,124,417.00
Vehicles & Equipment $ 2,500,000.00

Total $57,839,090.00
LMIG Program

Year Mileage Cost
2016 5.21 $970,557.00
2017 5.04 $497,296.00
2018 5.04 $959,115.00
2019 5.19 $945,813.00
2020 5.65 $1,123,724.00
2021 4.67 $1,183,559.00
2022 5.05 $1,701,887.63
2023 4.66 $1,622,480.00
2024 7.93 $4,539,279.00
2025 6.80 $2,874,956.02
Total 55.24 $16,418,666.00
Average 5.52 $1,641,866.60
TSPLOST Projects
City of Stockbridge
Collaborative Joint City-County TSPLOST Projects

Project Purpose Estimated Cost Status

Rock Quarry Road Road $4,000,000 Project scheduled to let in October 2025
(Hudson Bridge Road to S.R. 138) widening

Rock Quarry Road Extension New road $2,000,000 Awaiting funding.
TSPLOST Projects
City of Stockbridge
TSPLOST Road & Pedestrian Improvements
Project Purpose Estimated Cost Status

Country Club Drive Traffic and safety improvements $1,000,000 Purchased order
issued.
Burke Street Sidewalks and pedestrian improvements $500,000 PSA with TSW on
March 25, 2025
agenda.

Love Street Sidewalks and pedestrian improvements $500,000 PSA with TSW on
March 25, 2025
agenda.
Downtown Pedestrian Bridge Pedestrian bridge $800,000 Ongoing.

Hudson Bridge Road/Eagles Landing Road resurfacing $489,982 Need a funding
Parkway source.
Old Atlanta Road Resurfacing and sidewalks $1,500,000 Resurfacing Complete

Davidson Parkway Resurfacing and sidewalks $1,500,000 Resurfacing Complete

Tye Street Sidewalks $2,200,000 Plans submitted to
Community
Development
Campground Road Sidewalks $500,000 Task Order Issued.
TSPLOST Projects
City of Stockbridge
Curb & Gutter, New Trails
Project Purpose Estimated Cost Status

Wilson Ave, Nolan St, Childs St, Wilson St, Curb and gutter, sidewalks, and widening $2,500,000 Project in design.
Walker St, Welch St, Jennings Way, Second St,
First St, Tye St, Church St, and Carie Mae Ln
Davis Road Curb and gutter and sidewalks from Shields $2,500,000 Awaiting funding.
Road to Clark Park
Brush Creek Trail – 1.5 Miles Trail $2,400,000 PSA with PATH
Foundation on March
25, 2025 agenda.
Reeves Creek Trail Extension – 2 Miles Trail $2,800,000 PATH Foundation
Project
Walt Stephens Road Trail – 1.75 Miles Trail $3,000,000 PATH Foundation
Project
MLK Sr Heritage Trail, Spur Trail to Floyd Trail $425,000 PATH Foundation
Baptist Church – 0.25 Mile Project
MLK Sr Heritage Trail, Green Front Café – 0.25 Trail $355,000 Project in design.
Mile
Continuation of MLK Sr Heritage Trail – 0.75 Trail $625,000 Project in design.
Mile
Potential Trailhead Location with Reeves Creek Trail $500,000 Project in design.
Trail Link at MLK Sr Heritage Trail
Thank You
2024-2025 SEASON
RECAP & PREVIEW
Presented by March 2025
Harold J. Young
MARKETING ANALYTICS-2024

Radio Engagement Television Engagement

Combined Annual Campaigns - Adults 25+
Combined Annual Campaigns - Adults 25+ Number of Cable Impressions - 522,040
Gross Impressions - 39,510,100 Number of OTT Cable Impressions - 202,999
Persons Reached - 2,850,750 Number of Broadcast Impressions - 780,339
Frequency - 26.6% Number of Broadcast OTT Impressions - 366,054
MARKETING ANALYTICS-2024

Eblast & Cell Phone Engagement
Website, Ticket & Email Engagement Website, Ticket & Email Engagement

Monthly Organic
Search
18.3k

Concerts 2024 - 23
Tickets distributed - 53,245

Phone Texting Analytics
E-blast Analytics
Email Database Number of blasts sent - 35
Concerts Targeted - 3
Delivered Texts - 27,202
9,536 Patrons Reached - 95,408
Success Rate - 96%
Percentage of clicks - 2.15%
Zio Codes: 30281, 30311
Opened Once - 41, 091
31201 & 31208
MARKETING ANALYTICS-2024

Billboard Engagement Digital & Social Media Engagement
Info dates - September 25 - October 26, 2024

Combined Billboard Impressions - 5,158,800 Post Views - 2,075 Followers - 4,500
Locations - 7 Profile Views - 18 Views - 5,500
• Right-hand read, 1-75 & SR 54 in Morrow
• Right-hand read, North of Exit 224
• Left-hand read, South of Exit 221
Post Reach - 35,354
• Left-hand read, North of Gresham Rd, overpass in Marietta
Post Engagement - 11,980
• Right-hand read, South of Delk Rd., in Marietta
Photo Views - 3,587
• Right-hand read, I-24 West of Jct. w/I-175 in Chattanooga
• Right-hand read, I-75 North of Exit 1 in Chattanooga Digital Media Elements-Monica, Tamar & Sevyn Streeter Concert
The Atlanta Voice
Big Break Magazine
In Da House Media
We Speak Media
MARKETING ANALYTICS-2024

Street Team Engagement Patron Engagement

Number of flyers distributed per concert
5,000
Average number of locations per concert
20
Quick Review: Media elements for 2024

Broadcast & Cable TV Radio Billboard

E-Blast Digital Engagement Street Teams Texting
PATRON REMINDER – TO BE POSTED ON WEBSITE
2025 CONCERT SEASON

This concert season continues to build upon the past of bringing
world-class entertainment to the VyStar Amphitheater.

This season will feature:
• All White Party Tribute to Frankie Beverly
• Gospel concert featuring Fred Hammond, Marvin Sapp, Vicki Winans, and others
• A 2-day Jazz Festival with David Benoit, Jennifer Holiday, Norman Brown, with
returning artists Karen Briggs & Tommy Davidson
• Labor Day Musical Tribute to Jimmy Jam & Terry Lewis
• Southern Soul 3-Day Festival is proposed to feature live entertainment, games, and
more
OPENING NIGHT

RADIO COMMERCIAL
OPENING NIGHT

VIDEO COMMERCIAL
CONCERT SERIES PT. 1

May June July

Saturday My Girls Night Ladies of the 80's: Regina Friday **Stockbridge City
May 3 Xscape, Total & 702 Belle, Deniece Williams, July 4 Celebration**
Saturday
Shanice, Karyn White, Beverly
June 14
Mother’s Day Weekend Crawford, Evelyn ‘Champaine’ Saturday War & Treaty, Mikey Guyton
Saturday
112, Dru Hill, Silk & Carl King, & The Silver Fox Squad July 5 & Chapel Heart
May 10
Thomas
Sunday Anthony Hamilton & Friends The All White Party Tribute to
Sunday Mother’s Day Celebration June 15 Frankie Beverly
May 11 Beenie Man The Maze Band, Jubu Smith,
Saturday
Thursday July 12 Eric Benet, Dave Hollister,
**Juneteenth**
June 19 Chris Williams, Mike Phillips &
Crunk Fest
Saturday Vivian Green
Pastor Troy, MC Shy D,
May 24 Saturday Ledisi & Kindred The Family
Raheem the Dream and Friends
June 28 Soul Saturday Smokey Robinson &
July 19 George Wallace
Saturday Teddy Riley, MC Lyte, Montel
May 31 Jordan & Pepa
CONCERT SERIES PT. 2

August September September
Fred Hammond, Marvin Sapp, Friday Stockbridge Game Night at the Saturday
September 5 Merle **Bridgefest**
Saturday Vanessa Bell Armstrong, Vicki September 27
August 2 Winans, The Clark Sisters & Kierra
Sheard Southern Soul Fest
King George, Tucka, West
October
Saturday
Jazz Festival Love, Pokey Bear, TK Soul,
September 6
Saturday Tommy Davidson, David Benoit, Jazz Twaun Moore, Tonio Armani & Saturday Praise in the Park with
August 16 October 4 Radio One
Funk Soul, Special EFX & Chandra 803 Fresh
Curelly
Southern Soul Fest
Jazz Festival King George, Tucka, West
Sunday
Sunday Tommy Davidson, Eric Darius, Love, Pokey Bear, TK Soul,
August 17 September 7
Jennifer Holiday, Norman Brown, Twaun Moore, Tonio Armani &
Keiko Matusui & Karen Briggs 803 Fresh

Saturday Saturday
Muni Long & Queen Nijah Tank, Guiwine & Lyfe Jennings
August 23 September 13

Saturday Saturday Ziggy Marley & The Burning
Tribute to Jimmy Jam & Terry Lewis
August 30 September 20 Spears
MEDIA PLAN - 2025

Modifications for 2025 Digital marketing is the practice of promoting a brand or
business using online channels like social media, email,
• Expand marketing efforts to include a 2-hour drive search engines, and websites to reach potential customers.

radius.
• A realignment of the broadcast and cable TV
schedules.
• Expand the use of streaming TV
• An increase in the frequency of messages via texting.
• Use of billboards outside Henry County
• More opportunities for customer engagement via
contesting
• Utilize sponsored Facebook and Instagram ads.
• Create press opportunities with local media
• Leverage current PR strategy to maximize press
coverage
PR STRATEGY

Getting the Word Out
• Leveraging press placements in digital, print, and broadcast media to highlight
upcoming concerts
• Capitalize on earned media resources
• Benefit from current media relationships
• Maximize owned media experiences
STREAMING (OTT) TELEVISION

OTT, or streaming TV, refers to any streaming media content delivered over the Internet. It includes
subscription-based streaming services (Prime Video, Apple TV) where consumers can access content
on-demand without having to go through a traditional satellite or cable provider.

Highly Targeted Reach: Pinpoint concert goers by interest,
location, or behavior.
Engaging Ad Format: Use interactive ads and dynamic
creative to drive ticket sales.
Trusted, Premium, Contest: Appear alongside top-tier
publishers, ensuring brand safety.
Measurable Results: Track views, clicks, and conversation
across devices
SOCIAL MEDIA MARKETING
To promote the VyStar Amphitheater effectively, we’ll leverage sponsored Facebook
and Instagram ads to reach a highly targeted audience of concert goers.

How It Works
Targeting: Focus on key demographics like men and women
35+ concert and event goers.
Ad Formats: Use our video ad to create anticipation

Engagement Strategy: Encourage interactions through
compelling Calls To Action like “Book Now”

Concert & Events
Entertainment
Arts & Entertainment
Concerts & Music Festivals
EMAIL MARKETING

Targeted Email marketing focuses on reaching new prospects by using our
high-quality email lists

Email targeting options can include:
• Geo 1: Stockbridge, Macon
• Geo 2: Stockbridge, Macon, McDonough, Stone Mountain, East Point
• Geo 3: Stockbridge, Macon, Stone Mountain
• African American women 35+
• 54,000 minimum estimated email deliveries per market
NEW FOR 2025
NAMING RIGHTS SPONSORSHIP
RIDE SHARE PICK UP/DROP OFF AREA
We have relocated the Ride Share Pick-Up/Drop-Off location to the Roundabout behind City Hall.
A Valet Attendant will be ready to receive all guests in the pick-up and drop-off areas.
All entry points will have signs and will be monitored.
VALET PARKING LOGISTICS PLAN
All Valet Guests will be greeted with the highest level of customer excellence!
All guests will receive a Valet Ticket, which serves as the guest receipt.
All Valet Attendants will be uniformly dressed. These entry points will also have signs and will be monitored.
AMPHITHEATER SPECIAL PROJECT

Proposal Kirk Voelkel – The HJ Russell Company
• Rigging
• Curtains
• Electrical panel for trailers
• Electrical panel for sound booth
• Sound booth enclosure
• Operations Manual

Please reference the attached project budget.
SPECIAL PROJECT – RIGGINGS & CURTAINS
CURRENT STAGE PERSPECTIVE
SPECIAL PROJECT – RIGGINGS & CURTAINS

RIGGINGS
RIGGINGS

RIGGINGS
CURTAINS
CONCESSIONS: BIG CHIC

Jason & Edreani McKenzie
video message
ALCOHOL VENDOR: WHISKEY TEE’S

Trisha Castro video message
FOR YOUR ATTENTION
